Community Action

Carol Schiller is the founder and creator of Baby Day Luxe, a Hollywood-style give-away bash benefiting a Seattle community clothing bank, the Providence Regina House. Timed to coincide with the Golden Globes, this charity event, launched in January of 2008 and now planned as an annual event, is meant to offer a little celebrity-style luxury to babies whose families get all too little of it. 

It all started when Paige Collins, the manager of the Providence Regina House, talked to Schiller about their regular Baby Day, which is held the first Saturday of each month to benefit their clients. The event is well known in the community and many local families come to receive packages of baby food, formula, diapers and clothing. Normally, the items are donated through community collections or purchased with funds raised by the Providence Regina House. 

Schiller, who had recently been invited to participate in a celebrity-targeted baby giveaway suite at the Golden Globe awards in Hollywood, was inspired by the coincidence. Noting that celebrities can well afford to buy only the best for their families, Schiller instead decided to create an alternative giveaway bash for families in need. 

Thus, Baby Day Luxe was conceived as a kicked-up version of the regular Baby Day, adding luxury baby items to the usual necessities that are given away. Schiller used her contacts in the baby business to reach out to other local manufacturers, and the list of enthusiastic contributors quickly grew.  And come January along with all the usual used clothing and food, Providence Regina House’s clients were presented with a host of luxury baby items, free of charge.  

With such a great turnout the first year, plans are now in the works to expand to the East Coast, and we welcome inquiries about participation. Just email us at info@babychaleco.com and please put Baby Day Luxe in the subject line.